About the Growth of Energy Drinks

Since the 1990's energy drinks has become a powerhouse gaining about 63% of the market share in the beverage industry and 47.3% globally and growing.*

According to Symphony IRI Group, last year the dollar value of energy drinks sales rose 13.3%, thanks to the boost of energy shots.

Considered the fastest-growing segment in the beverage industry, energy drink sales rose about 9% in volume in 2010 and are expected to have the same growth this year. (Patriot-News, The Harrisburg, PA)